World Class India 2026 Returns, Bringing South Asia’s Top Bartenders Together

Core Insights - The 12th edition of World Class India by Diageo is expanding to include bartenders from South Asia, reflecting the rapid diversification of India's cocktail culture [1][7] - The role of bartenders in India has evolved significantly, with a focus on ingredient-led menus and disciplined service, matching global standards [3] - World Class India emphasizes education, mentorship, and flavour-led thinking, moving away from spectacle to enhance the quality of bar experiences [5][10] Industry Developments - The bar scene in India is increasingly shaped by neighbourhood cocktail spots and bartender-owned spaces, focusing on flavour clarity and guest experiences [1] - The programme aims to create common standards and global recognition for Indian bartenders, helping them gain visibility and acknowledgment [4][10] - The 2026 edition includes an extensive roadshow across 11 cities, engaging bartenders through hands-on workshops and discussions [8] Company Initiatives - Diageo India is committed to improving the bar culture by providing training and exposure through the World Class programme, which translates competition experiences into higher-quality consumer experiences [10] - The programme is shaped by its alumni, with past winners returning as mentors, fostering a cycle of knowledge and skill development within local bar ecosystems [6] - Diageo India operates one of the largest manufacturing footprints in alcobev in India, with a focus on sustainability and responsible consumption [12]