袋鼠杰克舒鼻膏调查追踪：监管部门已立案，直播间仍暗示功效

Core Viewpoint - The investigation reveals that the product "Kangaroo Jack Baby Plant Extract Nasal Balm" is being falsely marketed as a solution for adenoid facial features and various nasal discomforts in children, leading to regulatory scrutiny [1][2]. Regulatory Actions - The Shenzhen Market Supervision Administration has initiated an investigation into the misleading advertising practices of the "Kangaroo Jack Baby Products Flagship Store" [4]. - The live stream has removed content suggesting improvements to adenoid facial features, but continues to imply benefits for nasal discomfort and allergic rhinitis [5]. Product Misrepresentation - The product is classified as a children's cosmetic, and its claimed effects do not align with its registered information, which states its purpose is for moisturizing and soothing the facial area, not for nasal issues [3]. - Legal experts indicate that the promotion of the product as having medical benefits violates multiple regulations, including the Cosmetics Supervision and Administration Regulations and the Advertising Law [3]. Advertising Practices - The live stream previously featured images and phrases that reinforced the product's supposed effectiveness for adenoid facial features, but has since altered its messaging while still hinting at benefits for nasal discomfort [2][5]. - The product's packaging and promotional materials have been criticized for misleading consumers regarding its intended use and benefits, particularly in relation to its application in the nasal cavity [3][9]. Consumer Misleading Claims - The term "baby gold standard filing" used in promotions is misleading, as it suggests a special certification that does not exist; the "small gold shield" merely indicates the product is a children's cosmetic [10]. - The National Medical Products Administration has clarified that the "small gold shield" is not a quality certification but a distinguishing mark for children's cosmetics [10].