P&G(US:PG) Zhi Tong Cai Jing·2026-01-06 10:20Core Viewpoint - The geopolitical shift in Venezuela following the U.S. military operation in January 2026 presents new uncertainties for Procter & Gamble (P&G), which has been navigating its operations in the country for decades [2][5]. Group 1: Historical Context - P&G entered the Venezuelan market in 1947, establishing its first office in 1950 and building its first factory in 1952, making Venezuela a key growth hub in South America [3]. - By 2013, P&G operated two factories in Venezuela with over a thousand employees, covering essential product categories like laundry and baby care [3]. - Political turmoil and economic crises during the Maduro administration led to significant losses, totaling over $600 million from 2013 to 2015, prompting P&G to write off all local assets and cease manufacturing operations [3]. Group 2: Current Operations - Currently, P&G has no factories, research centers, or employees in Venezuela, relying solely on third-party distributors to maintain product supply [4]. - The company has undergone a global restructuring, announcing plans to cut 7,000 non-manufacturing jobs by mid-2027 and exit markets like Bangladesh and Pakistan [4]. - Despite the limited market size in Venezuela, it remains strategically significant for P&G's South American operations [4]. Group 3: Future Opportunities and Risks - The recent geopolitical changes in Venezuela may create potential opportunities for P&G to return, especially with U.S. government support for American companies to re-enter the market [5]. - If a political transition led by the U.S. occurs, easing sanctions and economic normalization could provide mid-term benefits for P&G, potentially allowing for selective reinvestment [5]. - However, P&G has not publicly commented on the possibility of returning to Venezuela, indicating that decisions will depend on the evolving local situation and global strategic priorities [5].