因赛集团推出集团级达人营销投放AI应用“智眸AI2.0”

Core Insights - The core viewpoint of the article is the launch of "Zhimou AI 2.0," an AI application for influencer marketing by InSai Group, aimed at transforming the influencer marketing ecosystem through a comprehensive intelligent marketing service capability [2]. Group 1: Product Launch - InSai Group's subsidiary companies, Beijing Yingxing Tianxia Cultural Communication Co., Ltd. and Guangzhou Youyi Digital Information Technology Co., Ltd., have jointly launched the "Zhimou AI 2.0" application [2]. - The application is designed to address the core pain points of influencer marketing teams by creating a full-link intelligent system that includes "selection, delivery, evaluation, and collaboration" [2]. Group 2: Features and Capabilities - Zhimou AI 2.0 features core capabilities in AI identification, AI delivery, AI evaluation, group-level collaboration, and technical architecture, which are tailored to match real work scenarios [2]. - The application has already begun serving brand clients in various industries, including beauty, fast-moving consumer goods (FMCG), and 3C [2]. Group 3: Industry Impact - The current phase of AI is becoming a fundamental basis for determining marketing efficiency [2]. - InSai Group aims to drive a paradigm shift in influencer marketing from an "experience-driven" approach to a "data-driven" model through the intelligent system built by Zhimou AI 2.0 [2].