IBM(US:IBM) Prnewswire·2026-01-06 12:00Core Insights - IBM and The All England Lawn Tennis Club have renewed their technology partnership for multiple years, focusing on enhancing digital experiences for Wimbledon fans through AI and digital transformation [1][2] Partnership Overview - The partnership has been ongoing for 36 years, starting with the launch of the Wimbledon website in 1995 and the mobile app in 2009, with AI solutions integrated since 2017 [1][2] - The new agreement aims to expand Wimbledon's global reach and deepen fan engagement across its digital platforms in 2026 and beyond [2] Engagement Metrics - In 2025, fan engagement across all platforms increased by 16% year-on-year, with over 20 million fans engaging through the app and website [3] - The app specifically saw a 19% increase in engagement and achieved an average rating of 4.9 stars in app stores [3] Awards and Recognition - The partnership has received multiple awards, including the 'Sports Organisation of the Year' at the 2025 Sports Technology Awards for innovative use of AI and technology [4] Future Focus - The All England Club aims to attract the next generation of Wimbledon fans globally, leveraging IBM's AI capabilities to create relevant and personalized digital experiences [5] - IBM emphasizes its commitment to providing interactive digital features powered by AI technology to enhance the fan experience [5][6] Fan Insights - A global survey indicated that 86% of tennis fans value AI-powered features, highlighting the importance of real-time insights and personalized highlights in fan engagement [5]