浙文互联：公司数字文化、数字营销均服务于消费市场的发展

Core Viewpoint - Zhejiang Wenlian (600986) emphasizes its focus on digital culture and digital marketing to support the development of the consumer market, particularly through AI marketing and cultural services [1] Group 1: Digital Marketing - The company’s AI marketing initiative, HochiGEO, focuses on "AI search" to enhance search engine optimization in the era of large models [1] - This initiative aims to help brands accurately reach target users, fulfilling their consumption needs more effectively [1] - The application of this technology is particularly notable in the automotive and fast-moving consumer goods sectors [1] Group 2: Digital Culture - The company’s subsidiary, Xingchao Network, is dedicated to promoting gaming and e-sports culture internationally [1] - This effort is part of a broader strategy to explore avenues for enhancing the value of Chinese culture and its global outreach through various forms, including cultural, e-sports, new consumption, and cultural heritage [1]