2025年5月以来携程入境团队人次实现5倍增长
Bei Jing Shang Bao·2026-01-06 13:17

Group 1 - The core viewpoint is that the inbound tourism market in China is entering a "golden window period," with inbound group travel becoming a new growth engine for tourism companies [1] - Policies such as visa exemptions and transit visa waivers are continuously optimized, facilitating foreign tourists' travel to China [1] - The inbound tourism market in China is expected to reach a scale of $180 billion by 2030, but its current contribution to GDP is still less than 0.5%, indicating significant growth potential [1] Group 2 - The tourism platform is becoming a key hub connecting domestic travel agencies with international customers by building a global product matrix and implementing refined scenario operations and cross-border integrated marketing [1] - Ctrip's inbound team travel has seen a fivefold increase in visitor numbers since May 2025, with daily order volume increasing eightfold, demonstrating strong momentum [1] - The tourism industry is undergoing a profound transformation from "traffic-driven" to "experience-driven" due to the deep application of AI technology and the rapid growth of the inbound tourism market [1] Group 3 - Personalized travel demands are being captured and responded to more accurately through multimodal AI technology, which can understand text, voice, images, and videos [2] - AI has improved recommendation effectiveness by 8%, significantly enhancing product recommendation rates for merchants, with a 20-fold increase in efficiency compared to previous manual operations [2] - Ctrip's AI-driven "Smart Engine 3.0" has achieved large-scale application, bringing over 10% order growth to merchants and enabling core partners to achieve a GMV growth rate that outpaces the market by 38% [2]