大众点评烟火小店评价量涨80%

Core Insights - Dazhong Dianping released its "2025 Evaluation Ecosystem Data," indicating a significant growth in user engagement and content generation on the platform, with a total of nearly 450 million new authentic reviews in the past year, representing a 35% year-on-year increase [1] - The platform has seen a nearly 40% growth in the total user base sharing reviews and check-in records, with check-in users increasing by 45% and review authors by nearly 30% [1] User Engagement Growth - The top three categories with the fastest review growth are food, leisure and entertainment, and beauty services, with food merchants, particularly "smoky little shops," experiencing an 80% increase in review volume [3] - The number of users leaving reviews for "smoky little shops" has increased by over 60% year-on-year [3] - Since September 2025, the monthly growth rate of reviews for non-commercial interest points has reached 120%, indicating a trend among younger users to explore local attractions such as parks and fishing spots [3] Investment in Infrastructure - The increase in review and check-in user numbers is attributed to the company's ongoing investment in "local life information infrastructure" and the introduction of more convenient review-writing features and diverse user incentive systems [5] - Dazhong Dianping has invested hundreds of billions since its inception in local life information infrastructure and plans to invest at least 3 billion over the next five years to enhance information verification capabilities globally [6] - The company aims to build an information calibration mechanism in conjunction with Meituan's self-developed B-end model [6] Market Position - According to QuestMobile's report, Dazhong Dianping's user growth rate reached 28% year-on-year as of September 2025, making it the leading local life app in the market [6]