正式开业！江门这家“中华老字号”企业，进驻白云国际机场！

Core Viewpoint - The opening of the new store by Xinbaotang at Guangzhou Baiyun Airport marks a significant step in promoting the cultural heritage of Xinhui Chenpi and enhancing the international influence of the brand [1][3][5]. Group 1: Store Opening and Market Expansion - Xinbaotang has opened the first brand specialty store for Xinhui Chenpi in an airport, which serves as a crucial point for market expansion and a platform to showcase the intangible cultural heritage to global travelers [3][5]. - The store is strategically located in one of China's major international aviation hubs, which sees an annual passenger throughput of over tens of millions, providing significant brand exposure and international reach [3]. Group 2: Product Offering and Innovation - The specialty store features a core product matrix that includes traditional Xinhui Chenpi raw materials and innovative products such as Chenpi enzyme, Chenpi coffee, and Chenpi yogurt, catering to diverse traveler needs [3][8]. - Xinbaotang has maintained a dual approach of preserving traditional production techniques while actively engaging with universities and research institutions to develop innovative products, including Chenpi enzyme, which has been clinically proven to address issues like insomnia and abnormal blood lipids [8][10]. Group 3: Brand Development and Cultural Promotion - Xinbaotang has established a comprehensive industrial chain that includes Xinhui citrus planting, Chenpi storage and trading, biotechnology, traditional Chinese medicine, and health industries [10]. - The brand has significantly increased its cultural outreach, appearing on major CCTV programs and reaching an audience of 1.05 billion people from January to August 2024, enhancing its brand recognition and reputation [10][12]. - The new airport store is seen as a bridge to the world, helping the century-old brand to rejuvenate on the international stage, with plans to integrate cultural experiences, research bases, production lines, and tourism into its development model [14].