Choice Hotels International Accelerates Growth in Canada with Six New Ascend Collection Properties in Québec

Core Insights - Choice Hotels is expanding its Ascend Collection in Canada, increasing its portfolio by 20% and enhancing its presence in high-demand destinations [2][3] - The company reported a 7% year-over-year increase in Canadian RevPAR for Q3, indicating strong market performance [2] - The expansion strategy includes a direct franchising model, which is expected to facilitate rapid growth and enhance the brand's global presence [3][5] Company Expansion - The addition of new properties will deepen the Ascend Collection's presence in Montréal and popular resort areas, allowing for more destinations to be redeemed through the Choice Privileges loyalty program [1] - The multiunit deal is led by established hotel developer Bing Zhao, indicating strong partnerships in the expansion efforts [3] - Choice Hotels has over 2,800 rooms in the development pipeline in Canada as of Q3, with plans to introduce new brands, including Cambria Hotels, in the coming year [4] International Growth - Choice Hotels is also expanding internationally, with significant developments in Africa, Australia, France, and Brazil, including a master development agreement to add at least 15 hotels in Africa by 2030 [7][8] - The company has achieved high single-digit international room growth this year, with its international portfolio exceeding 150,000 rooms outside the U.S. [5] Portfolio Highlights - The Ascend Collection features over 450 properties worldwide, allowing independent hotels to gain a global presence while maintaining local charm [10] - New properties in Canada include Hotel Brossard, Hotel Cheribourg, and others, offering unique amenities and experiences for travelers [6]