ZETA(US:ZETA) 智通财经网·2026-01-06 14:33Core Viewpoint - Zeta Global has announced a strategic partnership with OpenAI to enhance its flagship product, Athena by Zeta, with advanced conversational intelligence and agent capabilities, marking a significant milestone in the company's development [1] Group 1: Partnership and Product Development - The partnership with OpenAI aims to elevate the Athena system, designed for large enterprise marketing teams, by leveraging the latest advancements in OpenAI's models [1] - Athena is positioned as an intelligent operating system that drives growth, enabling marketing teams to listen to needs, analyze issues, and take action [1] Group 2: Market Impact and Strategic Importance - David A. Steinberg, co-founder and CEO of Zeta Global, emphasized that this collaboration signifies a shift of artificial intelligence from the periphery of marketing to the core of enterprise operations [1] - The integration of OpenAI's capabilities into Athena is expected to facilitate the scaling and promotion of a new work model, helping brands accelerate growth and optimize spending [1]