Why Is Zeta Global Gaining Stock Tuesday? - Zeta Global Holdings (NYSE:ZETA)

Zeta Global Holdings Corp. (NYSE:ZETA) stock climbed Tuesday after the company disclosed a strategic partnership with OpenAI.Zeta announced a deeper partnership with OpenAI to power its enterprise marketing agent Athena by Zeta, expanding beta access amid strong demand from brands.OpenAI will support Athena's conversational intelligence and agentic applications designed to streamline complex marketing tasks.Also Read: Lucid Gravity Can Now Navigate City Canyons With Trimble TechDetailsThe collaboration was ...