农业农村部提出“五个一批”促“两节”消费

Core Viewpoint - The Chinese government is promoting green consumption ahead of the Spring Festival, aiming to meet diverse consumer demands for high-quality green products during the holiday season [1]. Group 1: Initiatives for Green Consumption - The Ministry of Agriculture and Rural Affairs has launched a campaign themed "Special Products, Seeking New Year Flavor" to encourage green consumption during the New Year and Spring Festival [3]. - Five key initiatives have been proposed: 1. Release a directory of "local specialty" brand products to guide consumers in selecting green and unique New Year goods [3]. 2. Organize festive-themed consumption activities, including New Year markets and live-streaming sales to promote high-quality agricultural products [3]. 3. Enhance cultural and tourism integration activities to create immersive and experiential holiday consumption scenarios [3]. 4. Introduce health-focused consumption activities to promote green and healthy dietary habits during the festive season [3]. 5. Conduct consumer assistance activities to encourage the purchase of high-quality agricultural products from underdeveloped regions [3]. Group 2: Collaborative Efforts and Local Activities - Recent collaborative efforts include the launch of the "Special Products, Seeking New Year Flavor" campaign in major cities, with various financial institutions and e-commerce platforms introducing consumer support policies [4]. - Over 200 provincial-level activities promoting green agricultural products have been initiated, including 20 "New Year Market" events in Tianjin and over 50 "Farmers' Markets" in Nanjing [4]. - The government encourages media participation in these events to raise awareness and promote the stories behind green agricultural products [4].