Core Viewpoint - Xiaomi has taken immediate action regarding its team's contact with certain KOLs, resulting in significant internal penalties and a commitment to avoid future collaborations with such entities [1][2][5]. Group 1: Incident Overview - Xiaomi's public relations department initiated a special investigation into the team's contact with KOLs, leading to a preliminary conclusion that the incident severely violated company principles and harmed the feelings of its fans [2][8]. - The company has decided to terminate all potential collaborations with the involved KOLs and will not engage in such partnerships in the future [5][12]. Group 2: Disciplinary Actions - The personnel responsible for the incident will face dismissal as a penalty [2][8]. - Group Vice President and CMO Xu Fei, along with Public Relations Department General Manager Xu Jieyun, will be held accountable for management negligence, receiving a formal reprimand, a deduction in their 2025 performance scores, and cancellation of their 2025 bonuses [2][8]. Group 3: Company Commitment - Xiaomi emphasizes the importance of its fans' trust and support, stating that the company's achievements are rooted in the unwavering support of its community [3][10]. - The company has publicly apologized for the incident and welcomes continued oversight from its fans [4][10].
深夜,小米公布处罚结果!