今年起医美机构不再免增值税 行业商业模式或重构

Core Viewpoint - The medical beauty industry will no longer enjoy tax exemption benefits as the new VAT law and its implementation regulations come into effect, requiring profit-oriented medical beauty institutions to pay a 6% VAT rate [1][5]. Group 1: Tax Policy Changes - The new VAT law, effective from January 1, 2026, specifies that "medical services provided by medical institutions" are exempt from VAT, but this does not include profit-oriented medical beauty institutions [1]. - Previously, profit-oriented medical beauty institutions could benefit from VAT exemptions if they met certain conditions, but this has changed with the new regulations [2][3]. - The removal of VAT exemptions for profit-oriented medical beauty institutions aims to ensure tax fairness and align the tax burden for similar services [3][4]. Group 2: Industry Impact - The medical beauty industry in China has seen rapid growth, with market size exceeding 300 billion yuan, driven by increasing demand and a growing number of young consumers [2]. - The cancellation of VAT exemptions may lead to price increases in medical beauty services, although the extent of these increases will vary based on factors such as regional differences and business strategies [6]. - The industry is expected to undergo a restructuring of its business model due to high marketing costs and the inability to claim VAT deductions on promotional expenses [6].