品牌认证：反映企业或产品的先进性、优越性和独特性！-权威机构中金企信

Group 1 - The article discusses the different types of market position certifications, including corporate, product, brand, and industry leader certifications, which assess various aspects such as competitiveness, sales, brand reputation, and innovation [2] - Corporate market position certification evaluates overall competitiveness and influence in the industry, including factors like scale, operational status, technology level, innovation capability, and social responsibility [2] - Product market position certification assesses sales, market share, satisfaction, and loyalty, reflecting the quality, performance, and features of the product [2] - Brand market position certification measures brand awareness, reputation, and influence, indicating the brand's value, image, and culture [2] - Industry leader certification evaluates innovation and leadership characteristics, reflecting the advanced, superior, and unique aspects of a company or product [2] Group 2 - CICC International Consulting is a leading industry research and market consulting service provider in China, offering comprehensive strategic consulting services to enterprises, financial institutions, and government units [3] - The company integrates global perspectives with local insights, leveraging strong data collection capabilities, professional analytical models, and a team of experienced experts [3] - CICC provides a full range of solutions, including market position certification, market share certification, localization rate proof, market research, credit reports, brand value assessments, data analysis, feasibility studies, and industry research [3] Group 3 - The global inflatable mattress market is entering a structural expansion phase, with a projected annual growth rate of 8.5% from 2026 to 2030, and the Chinese market expected to grow at a compound annual growth rate of 11.2%, potentially exceeding 15 billion RMB by 2030 [6] - This growth is driven by urbanization, space constraints, preferences of Generation Z for lightweight and multifunctional home products, and the dual influence of the camping economy and "stay-at-home economy" [6] - Major consumption markets are concentrated in East China, South China, and North China, accounting for over 65% of the national market share, while the central and western regions are experiencing faster growth due to infrastructure improvements and consumption upgrades [6] Group 4 - The industry exhibits a "dumbbell" structure where international brands dominate the high-end market while local companies lead the mid-to-low end [7] - International brands like INTEX and Bestway occupy the high-end market with technology barriers, having an average price three times that of ordinary models and a gross margin 15 percentage points higher [7] - Local companies are innovating through product-service models, offering bundled solutions for camping scenarios and customized rental options for hotel clients, while also exploring new profit points through sleep data services [7] - The integration of the industrial chain ecosystem is becoming a new competitive dimension, with leading companies balancing efficiency and risk through global procurement and regional manufacturing [7]