年货采购升温 农业农村部：加大绿色农产品供应

Core Viewpoint - The article emphasizes the increasing demand for green and high-quality agricultural products during the upcoming Spring Festival, highlighting government initiatives to promote green consumption and enhance the supply of quality agricultural goods [1][5]. Group 1: Government Initiatives - The Ministry of Agriculture and Rural Affairs has launched a campaign themed "Taste Local Products, Seek New Year Flavor" to promote consumption of green and high-quality agricultural products during the New Year and Spring Festival [1][3]. - A joint notification from nine government departments, including the Ministry of Commerce and the National Development and Reform Commission, aims to increase the supply of green agricultural products as a primary measure [1][5]. - The "Five Initiatives" proposed include publishing a directory of local specialty brands, organizing themed consumption activities, enhancing cultural and tourism integration, promoting healthy consumption, and facilitating support for underdeveloped regions [2][3]. Group 2: Consumer Engagement - The government aims to meet the diverse consumption needs of urban and rural residents by promoting high-quality and varied festive products through the "Five Initiatives" [3][4]. - Over 200 provincial-level activities have been launched to promote green and high-quality agricultural products, including large-scale markets and local fairs [3][5]. Group 3: Market Supply and Quality Assurance - The article notes that the demand for green and high-quality agricultural products is rapidly growing, necessitating an expansion of market supply and improved consumer experience [5][6]. - The notification encourages enterprises to increase procurement of green food, organic products, and geographical indication products, and to engage in direct sourcing from production bases [5][6]. - Establishing dedicated sales areas for green agricultural products with quality certification and traceability is emphasized to ensure consumer confidence [6][7]. Group 4: Achievements and Future Goals - By the end of 2025, the total number of certifications for agricultural products under the "Three Products and One Standard" initiative is expected to exceed 88,000, with standardized production areas for green food reaching 20.5 million acres [7]. - Activities like the Farmers' Harvest Festival and Autumn Consumption Season have successfully driven sales of green and high-quality agricultural products, totaling over 160 billion yuan [7].