激活古都文旅消费新活力 兴业银行“兴福龙宝藏旅行”登陆南京

Core Insights - The "Xingfu Long Treasure Travel" event by Industrial Bank aims to enhance cultural tourism consumption in Nanjing, integrating finance with cultural and tourism experiences [1][2] - The initiative is part of a broader strategy to stimulate domestic demand and promote high-quality economic development through cultural tourism [3] Group 1: Event Overview - The event will take place from December 24 to 26, 2025, in the historical cultural district of Laomendong, Nanjing [1] - It features an immersive cultural tourism consumption experience, combining local historical richness with innovative financial services [1][2] Group 2: Activities and Promotions - A themed pop-up store centered around the "Xingfu Long" IP will offer intangible cultural heritage experiences, including paper-cutting and sugar painting demonstrations [2] - The event collaborates with nearly 700 local merchants across key commercial areas, providing various discounts for credit card users [2] Group 3: Digital Engagement - An online component called "Nanjing Cultural Tourism Roadbook" will be launched, integrating food, travel, and shopping content through social media and live streaming [2] - The initiative aims to engage younger audiences and enhance interaction and outreach [2] Group 4: Strategic Focus - Industrial Bank is focusing on the cultural tourism economy as a key area for supporting high-quality economic development, leveraging regional tourism resources [3] - The bank is developing a financial service ecosystem that combines finance with cultural tourism, enhancing consumer engagement and regional economic growth [3]