Hisense V.T.(SH:600060) Xin Lang Ke Ji·2026-01-06 21:00Core Viewpoint - The visit of FIFA President Gianni Infantino to Hisense's booth at the 2026 CES highlights the strong partnership between FIFA and Hisense, showcasing the influence of Chinese tech companies in global sports marketing [3][4]. Group 1: Partnership and Collaboration - Hisense became the first Chinese consumer electronics brand to sponsor the FIFA World Cup during the 2018 Russia World Cup and continued as an official sponsor for the 2022 Qatar World Cup, significantly enhancing its global brand recognition [4]. - The long-term collaboration between Hisense and FIFA has positioned Hisense as a representative Chinese company in global sports marketing, creating more opportunities for technological innovation and market expansion [4]. Group 2: Technological Advancements - At CES, Hisense unveiled its latest breakthrough in display technology with the launch of the new generation RGB-Mini LED technology, achieving a color gamut of 110% BT.2020 and a color control precision of 134 bits, the highest in the industry [3][4]. - The booth design at CES incorporated World Cup elements and sports themes, reflecting Hisense's deep involvement in global sports events [4]. Group 3: Strategic Goals - Hisense aims to accelerate its global expansion and become a leading provider of display technology and smart home solutions through ongoing collaboration with FIFA and showcasing its technology on international platforms like CES [4].