CEO Elliott Hill Is Buying Nike Stock. Should You?

Core Viewpoint - Nike has faced significant challenges in maintaining investor confidence, with stock prices declining substantially over the past three years, yet there is optimism for recovery based on brand strength and management focus [1][3]. Company Performance - Nike's stock has fallen 14% over the past 52 weeks and nearly 50% over the last three years due to slowing demand in China and tariff-related issues [1][3]. - The company's market capitalization is approximately $93.5 billion, with shares dropping 17% in the last six months and 15% in the last three months [5]. Insider Transactions - Tim Cook, CEO of Apple and a Nike director, purchased about 50,000 shares, increasing his stake by approximately 90% [2]. - Board member Robert Holmes Swan bought around 8,700 shares, raising his position by 24% [2]. - Nike CEO Elliott Hill acquired nearly 16,400 shares in a $1 million transaction, increasing his stake by over 7% [2]. Valuation Metrics - Nike's stock trades at 40.5 times forward adjusted earnings and 2 times sales, both exceeding industry averages, indicating a premium valuation [6]. - The company has consistently rewarded shareholders, increasing its dividend for 24 consecutive years, currently paying $1.64 annually, yielding 2.57% [6].