入境游喜迎“开门红” 中国旅游市场如何吸引全球目光？

Group 1 - The inbound tourism market in China experienced a significant boost during the recent New Year holiday, with 292,000 foreign visitors benefiting from visa-free policies, marking a 35.8% increase compared to the same period last year [1] - Online travel platforms reported that the booking volume for experiential travel products surged over 30 times, with 97 cities welcoming international tourists, indicating a broad interest beyond major cities like Beijing and Shanghai [3] - Harbin has become a popular destination for inbound tourists, with over 30,000 foreign visitors to the Harbin Ice and Snow World since its opening, reflecting a nearly doubled growth in inbound travel orders this winter season [4][5] Group 2 - The New Year holiday saw a rise in interest for unique travel experiences, such as shopping in island resorts and exploring ancient towns, with Hainan reporting over 31,000 inbound travelers, a 23.5% increase year-on-year [6] - The tourism market in China is entering a phase of high growth and quality development, driven by product innovation and deepening destination experiences, particularly in the ice and snow tourism sector [7] - The 2025 China Inbound Tourism Annual Report indicates a 100% growth in inbound travel bookings in the first three quarters of 2025, with orders from visa-free countries increasing by an average of 153%, suggesting sustained interest into 2026 [9]