1.19美元横扫美国！蜜雪冰城洛杉矶“亮剑”，贾跃亭转型暗藏大棋

Group 1: Core Insights - The opening of the first overseas store of Mixue Ice Cream in Hollywood, priced at $1.19, has attracted significant consumer interest, showcasing a successful business model [1][3] - Mixue Ice Cream's pricing strategy is significantly lower than local competitors, with prices ranging from $1.19 to $4.99, leveraging a robust supply chain in China to maintain low operational costs [3][5] - The company's profitability is primarily driven by the sale of standardized supplies to franchisees, accounting for over 70% of its profits, which allows for a low-price strategy to attract customers [5][7] Group 2: Supply Chain and Operational Strategy - Mixue Ice Cream has established approximately 4,700 stores across 13 countries, supported by its own factory in Henan, China, which enables cost-effective production of equipment and supplies [3][5] - The company employs a model of "low front-end pricing to drive traffic, while making profits from back-end supplies," which has been successfully replicated from its operations in China to the U.S. market [5][17] - Localized marketing strategies, such as "snow king street flash" and "theme song challenges," have helped Mixue quickly gain popularity in the U.S. [7] Group 3: Industry Comparisons - The strategic shift of Jia Yueting's Faraday Future from a fully American production model to a "Chinese components + American assembly" approach reflects a similar reliance on Chinese supply chains as seen with Mixue Ice Cream [9][17] - The automotive industry faces more complex engineering challenges compared to the standardized product offerings of Mixue Ice Cream, making it harder for Faraday Future to establish a competitive edge solely through assembly [24][26] - While both companies benefit from the advantages of the Chinese supply chain, the automotive sector's need for core technological advancements remains a significant barrier for long-term competitiveness [26]