冬日“暖经济” 翻出新花样

Core Viewpoint - The article highlights the rise of "warm economy" during winter, showcasing various consumer trends in the tourism and hospitality sectors, particularly in Northeast China, driven by innovative services and experiences that cater to winter activities and comfort [8][10]. Group 1: Winter Tourism and Services - The demand for winter tourism has surged, with services like down jacket rentals becoming popular among tourists visiting cold regions like Harbin [9][10]. - Local businesses are enhancing their offerings to meet the needs of tourists, such as providing convenient rental services for winter clothing [10][11]. - The rental prices for down jackets range from tens to hundreds of yuan per day, with additional services like free delivery and accessories to enhance customer experience [11]. Group 2: Food and Dining Trends - Hot pot has emerged as a favored winter food, with significant increases in online orders and sales, particularly during the winter season [12][13]. - Data from Meituan and Douyin indicates that hot pot-related transactions have seen over 330% growth compared to the previous year, with specific types of hot pot gaining popularity [12]. - Various promotional activities and themed events around hot pot have been organized to attract consumers, enhancing the dining experience [14]. Group 3: Wellness and Leisure Activities - The popularity of hot springs and bathing experiences has increased, with a notable rise in search and order volumes for related services during the winter months [15][16]. - Regions like Chongqing and Shenyang have reported significant growth in bathing-related orders, with some areas seeing increases of over 100% [15][16]. - The trend indicates a shift towards more immersive and social experiences in winter leisure activities, with a focus on wellness and relaxation [17].