新闻1+1丨2026首批“国补”落地，新政“新”在哪儿？

Core Insights - The "National Subsidy" policy has significantly boosted consumer spending, with an expected sales increase of 3.92 trillion yuan and benefiting 494 million consumers from 2024 to 2025 [1] Group 1: Adjustments to the "National Subsidy" Policy - The 2026 "National Subsidy" policy will focus on a broader coverage of consumers and stronger product promotion capabilities, particularly for green, low-carbon, and smart digital products [4] - Subsidies will be concentrated on six categories of home appliances, emphasizing energy-efficient products, as 90% of consumers are purchasing first-level energy efficiency products [4] - The scope of smart products has been expanded to include smart glasses, promoting the application of national smart technology products [4] Group 2: Expected Impact of the "National Subsidy" Policy - The 2026 policy will ensure a more balanced and stable distribution of subsidy funds throughout the year, addressing previous issues where funds were depleted by the third and fourth quarters [5] - This approach aims to stabilize market operations and consumer expectations, enhancing the effectiveness of the policy in driving and guiding consumption [5] Group 3: Beneficiaries of the "National Subsidy" - The emphasis on promoting green, low-carbon, and smart digital products will enhance technological competitiveness and product quality in these sectors [8] - The policy encourages companies to innovate and improve their products, expanding the market for advanced technology and fostering continuous growth for innovative enterprises [8] Group 4: Future of Service Consumption and "National Subsidy" - The "National Subsidy" policy is being explored for potential support of service consumption, which currently accounts for 47% of household spending and is expected to grow [10] - Various policies have been introduced to promote service consumption, including support for elderly care and other service sectors, indicating a shift towards integrating subsidies into service consumption [10][11]