XIAOMI(HK:01810) Feng Huang Wang·2026-01-06 23:11Core Viewpoint - The company has taken disciplinary actions against employees involved in a serious violation that harmed the trust of its fans, emphasizing the importance of fan support in its operations [1][2][4]. Group 1: Incident Overview - The company initiated a special investigation regarding contact with certain KOLs, which was deemed a serious violation of company principles [2]. - The investigation concluded that the incident significantly hurt the feelings of fans, leading to immediate termination of any potential collaboration [5]. Group 2: Disciplinary Actions - Two main disciplinary actions were taken: the responsible personnel were dismissed, and the Group Vice President and CMO, Xu Fei, along with the Public Relations Department General Manager, Xu Jieyun, received a reprimand, with performance scores for 2025 deducted and bonuses canceled [1][2]. Group 3: Company Commitment - The company reiterated its commitment to its fans, stating that their trust and support are the foundation of its progress, and it apologized for the incident [3][4].