重庆啤酒18年包销纠纷了结增利1908万 啤酒卖不动年砸25亿销售费营收仍降

Core Viewpoint - The long-standing distribution dispute between Chongqing Beer and its affiliate, Jiawei Beer, has been resolved through court mediation, allowing the company to potentially improve its financial position and operational focus moving forward [1][2]. Group 1: Dispute Resolution - The contract dispute between Chongqing Beer and Jiawei, which lasted for 18 years, has been settled, with Chongqing Beer agreeing to pay a total of 100 million yuan (approximately 14.1 million USD) for all price difference settlements up to the end of 2025 [1][4]. - The mediation agreement includes provisions for the distribution of profits and the sales cooperation model between 2026 and 2028 [4]. Group 2: Financial Impact - Following the resolution, Chongqing Beer plans to reverse a previously accrued liability of 254 million yuan (approximately 35.8 million USD) and recognize a new liability of about 217 million yuan (approximately 30.7 million USD) for the settlement [1][4]. - This accounting adjustment is expected to increase the company's net profit attributable to shareholders by approximately 19.08 million yuan (around 2.7 million USD) for the year 2025 [4]. Group 3: Performance Challenges - Chongqing Beer has faced declining sales, with a reported revenue of 14.645 billion yuan (approximately 2.06 billion USD) in 2024, down 1.15% year-on-year, and a net profit of 1.115 billion yuan (around 157 million USD), down 16.61% [5]. - The company's net profit has continued to decline in the first three quarters of 2025, with revenues and net profits both showing a decrease compared to the previous year [5][6]. - The beer industry is experiencing challenges due to changing consumer habits and market conditions, impacting Chongqing Beer's sales performance [6]. Group 4: Strategic Initiatives - In response to market pressures, Chongqing Beer is focusing on expanding non-traditional sales channels and increasing its canning rate to adapt to changing consumption trends [6]. - The company has invested significantly in marketing, employing various celebrity endorsements to enhance brand visibility and appeal [6].