每1.9秒出单、破吉尼斯纪录，长三角“排队王”带火一座小县城

Core Insights - The "Guangde Trio" consisting of local stews, Kawan Kawa milk tea, and Zhanji peach crisps has gained immense popularity, attracting over 5 million visitors to Guangde, Anhui, since November, making it a top destination in the Yangtze River Delta during the New Year holiday [1][2][3] Group 1: Popularity and Sales Performance - Kawan Kawa sold over 20,000 cups of milk tea on December 20, breaking the Guinness World Record for the most drinks sold in 12 hours at a single store [1][10] - Zhanji's sales on New Year's Day reached 363,104 peach crisps, also setting a Guinness World Record for the same time frame [1][12] - The average daily customer reception at stew restaurants reached 3,000 tables before the New Year [1] Group 2: Market Dynamics and Consumer Behavior - The "Guangde Trio" represents a shift in travel preferences from traditional tourist attractions to local culinary experiences, stimulating the local economy and energizing e-commerce and group buying [2][16] - The influx of visitors is largely from nearby cities like Shanghai, Hangzhou, and Nanjing, which account for 68% of the tourist demographic [6][10] - Local businesses have adapted by offering free parking and public transport, while restaurants committed to not raising prices or using pre-made dishes [9][10] Group 3: Brand and Product Appeal - Kawan Kawa and Zhanji are well-established regional brands in Anhui, known for their local flavors and customer-centric services, which have contributed to their popularity [10][15] - The "Guangde Trio" is characterized by its affordability and local authenticity, appealing to consumers seeking genuine culinary experiences [9][15] - The combination of stew, milk tea, and peach crisps has been organically selected by the market as a desirable dining experience [9][15] Group 4: Economic Impact and New Opportunities - The popularity of the "Guangde Trio" has created new business opportunities in live-streaming e-commerce, group buying, and local agricultural products [16][17] - Local agricultural products have seen increased sales through partnerships with restaurants and online platforms, enhancing their visibility and market reach [17] - Entrepreneurs are leveraging the trend by offering services such as queue management and travel planning, capitalizing on the surge in tourism [18][20] Group 5: Long-term Sustainability Challenges - The challenge remains for Guangde to convert this short-term influx of visitors into sustainable economic growth beyond the initial hype [21]