223亿港元蒸发，毛戈平减持毛戈平

Core Viewpoint - The well-known domestic beauty brand Mao Geping (01318) announced a share reduction plan by its major shareholders, which may impact the company's stock performance and investor sentiment [1][4]. Group 1: Shareholder Actions - Major shareholders, including Mao Geping and others, plan to reduce their holdings by up to 17.2 million H-shares, representing no more than 3.51% of the total issued shares within six months from the announcement date [1]. - The reduction is driven by personal financial needs, with proceeds intended for investments in the beauty industry and personal living improvements [4]. Group 2: Financial Performance - For the first half of 2025, the company reported revenue of 2.588 billion RMB, a year-on-year increase of 31.28%, and a net profit attributable to shareholders of 670 million RMB, up 36.11% [4][5]. - The gross profit margin was 84.2%, slightly down from 84.9% in the previous year, but still high within the industry [4]. - Sales and distribution expenses increased by 24.8% to 1.169 billion RMB, accounting for 45.2% of total revenue, with marketing and promotion expenses exceeding 540 million RMB, growing over 20% year-on-year [4]. Group 3: Market Competition - The company faces intensified competition in the beauty industry, particularly in the professional makeup artist segment, with both foreign brands like Bobbi Brown and M.A.C and domestic companies increasing their presence [6]. - As of June 2025, the company's stock price peaked at 130 HKD per share, with a market capitalization exceeding 62.4 billion HKD, but has since declined to 82 HKD per share, resulting in a market value reduction of approximately 22.3 billion HKD [6].