Core Viewpoint - The announcement highlights a strategic partnership between Ying Tong Holdings (06883) and the Italian high-end fragrance brand CULTI, effective from January 1, 2026, aimed at enhancing the distribution network for high-end fragrances in China [1] Group 1: Partnership Details - The partnership grants Ying Tong Holdings exclusive distribution rights for CULTI products in mainland China, Hong Kong, and Macau [1] - The company will implement a customized market entry and expansion plan for the CULTI brand [1] Group 2: Brand Overview - CULTI, owned by CULTI Milano S.p.A., specializes in flameless fragrances and is positioned in the high-end lifestyle segment [1] - The brand offers a comprehensive fragrance experience, including home fragrances, car fragrances, personal care products, and perfumes, aligning with consumer trends focused on "emotional health" and "value resonance" [1] Group 3: Market Strategy - The collaboration aims to strengthen Ying Tong Holdings' high-end fragrance distribution network and expand its market share in the home fragrance category [1] - The partnership is expected to capture the double-digit growth potential of the Chinese fragrance market, providing sustainable business momentum for the company [1]
颖通控股与意大利高端香氛品牌CULTI建立合作关系 旨在强化在中国的高端香氛分销网络