XZB(SH:603040) Xin Hua Ri Bao·2026-01-07 00:40Core Viewpoint - The launch of the "Year of the Horse" zodiac stamps and related cultural products has successfully attracted the attention of young people, marking a significant shift in the traditional stamp industry towards a more dynamic and engaging cultural experience [1][2][4]. Group 1: Cultural Engagement and Innovation - The "Year of the Horse" zodiac stamps are the first in China's history to involve public participation in the design process, utilizing a dual-review system of public and expert evaluations [2]. - The stamps, named "Chiyue Hongtu" and "Wanjun Zhenfu," feature vibrant designs that symbolize progress and hope for national prosperity [2]. - The introduction of the "Wujia Ge" plush toy, based on the stamp design, has resonated with young consumers, leading to a rapid sell-out of certain styles [2][3]. Group 2: Market Trends and Demographics - The stamp industry faces challenges, including a declining collector base, with over 60% of stamp subscribers in Jiangsu being over 50 years old [4]. - The initiative to open design submissions to the public reflects a proactive approach to rejuvenate traditional stamp culture and attract younger audiences [4]. - Collaborations with popular games and events, such as the partnership with "Black Myth: Wukong," have generated significant revenue and interest from younger demographics [4][5]. Group 3: Transformative Experiences - The establishment of themed post offices and cultural activities has transformed traditional postal services into interactive cultural hubs, enhancing visitor engagement [7][8]. - The integration of local cultural elements, such as the "Meng Xiong" themed post office, showcases the potential for innovative cultural expressions through stamps and postal services [7]. - The future of stamps lies in their ability to evolve from static symbols to dynamic cultural experiences, leveraging modern technology and popular culture to connect with younger audiences [9].