3 6 Ke·2026-01-07 00:42Company Overview - "Grandpa's Farm" generates an annual revenue of 875 million yuan and plans to go public in Hong Kong [1] - The company was founded in 2015 in the Netherlands by Jiang Fuquan and others [2] - It entered the Chinese market in 2018, initially offering basic products like supplementary oil and rice flour [3] Financial Performance - In 2023, "Grandpa's Farm" achieved a revenue of 622 million yuan, with a gross profit of 345 million yuan and a net profit of 75.46 million yuan [4] - Revenue is projected to significantly increase to 875 million yuan in 2024, with a gross profit of 514 million yuan and a net profit exceeding 100 million yuan, reaching 103 million yuan [4] - By the first three quarters of 2025, revenue reached 780 million yuan, with a gross profit of 447 million yuan and a net profit of 87.42 million yuan, maintaining a gross margin above 57% [4] Market Position - In 2024, "Grandpa's Farm" ranked second in China's infant complementary food market with a GMV of approximately 1.5 billion yuan and a market share of 3.3% [5] - The company holds the leading position in the organic infant complementary food segment with a market share of 23.2% [5] Industry Trends - The overall market for infant complementary food in China is expected to grow from 52.7 billion yuan in 2022 to around 150 billion yuan by 2025, despite challenges from declining birth rates [5][9] - The penetration rate of complementary food is projected to increase from 35.1% in 2022 to an estimated 45% by 2025, indicating a shift in consumer behavior [7] - High-end complementary food (priced over 50 yuan per box) is expected to rise from 15% of the market in 2020 to about 30% by 2025 [8] Future Outlook - The Chinese infant complementary food market is anticipated to exceed 300 billion yuan by 2030, with sustained growth rates in the double digits [9] - Strategies to counteract declining birth rates include offering more segmented, higher-priced products that emphasize formulation and functionality [7]