不追短期浪头 只筑长期河床——零米轻卡的2026进击方法论

Core Viewpoint - The article highlights the impressive growth and strategic positioning of Chery Commercial Vehicle's Zero Mi Light Truck in the competitive new energy vehicle market, emphasizing its commitment to customer-centric long-term value and innovative product offerings [1][3]. Group 1: Sales Performance - Zero Mi Light Truck achieved a sales milestone of over 5,000 units in 2025, ranking among the top seven in the industry [1]. - In November 2025, it recorded a monthly sales surge of 1,000 units, representing a year-on-year increase of 1008.7%, setting a record for the fastest growth in the startup pure electric light truck segment [1]. Group 2: Strategic Direction - The company has adopted a "de-assetization, de-platformization, and de-leasing" strategy to resist short-term profit temptations, reflecting a deep understanding of industry trends [3]. - Zero Mi Light Truck focuses on building brand strength, product capability, channel power, and service quality, establishing a solid foundation for market growth [5]. Group 3: Product Innovation - The company addresses core user concerns regarding battery reliability and service convenience through three key innovations: a partnership with CATL for battery supply, a "million-kilometer customized version" to assure durability, and a commitment to customer service excellence [6][8]. - The introduction of the Jin Mi version, designed to meet the needs of platform users transitioning from 3.8m to 4.2m vehicles, offers competitive performance at a price point accessible to mainstream users [8]. Group 4: Service and Team Development - Zero Mi Light Truck has implemented service guarantees such as "three-hour rescue response" and "repairs completed overnight," enhancing customer service efficiency [9]. - The company emphasizes team building by attracting diverse talent and fostering a unified culture, which aids in overcoming challenges in channel development, service coverage, and product innovation [11]. Group 5: Future Outlook - Positioned for a "year of rapid growth" in 2026, Zero Mi Light Truck is set to leverage its strategic focus, product innovations, and collaborative ecosystem to achieve significant scale and value in the new energy commercial vehicle market [11].