楼市保卫战打响！央媒：房子是最大资产，2026房地产要下猛药了？

Core Viewpoint - The article emphasizes the significant emotional and financial impact of housing on Chinese families, highlighting the current challenges in the real estate market and the government's response to stabilize it. Group 1: Housing as an Asset - Housing is considered the most important asset for ordinary families in China, with 77.7% of household wealth tied up in real estate compared to only 34.6% in the United States [4] - The decline in housing prices has led to a substantial reduction in household wealth, with estimates indicating a loss of approximately 60 trillion yuan, equivalent to about half of China's annual GDP [9] Group 2: Impact of Declining Property Values - Many families, especially those who purchased homes at high prices in 2020 and 2021, are facing financial distress, with some experiencing situations where selling their homes does not cover their mortgage debts [8] - The decline in property values has caused a significant shift in consumer behavior, leading to reduced spending on non-essential items and a rise in household savings, which reached a historical high of 150 trillion yuan [11][15] Group 3: Government Response and Policy Measures - The government has initiated a series of policies aimed at stabilizing the real estate market, focusing on both supply and demand aspects, including urban renewal and the construction of affordable housing [19][21] - New tax policies have been introduced to lower the cost of selling homes, with a reduction in the value-added tax for properties sold within two years [23] Group 4: Future Outlook and Market Confidence - The article suggests that the 2026 real estate policies will focus on ensuring that housing remains a basic need rather than a speculative asset, aiming to restore confidence among consumers [26][30] - Experts believe that as these policies take effect, the real estate market will gradually stabilize, improving living conditions and enhancing consumer confidence in the economy [37]