Core Viewpoint - The report from Guotai Junan initiates coverage on Minglue Technology (02718) with a "Cautious Accumulate" rating, projecting net profits of -0.13/0.37/1.11 million yuan and revenues of 1.5/1.66/1.81 billion yuan for 2025-2027, respectively [1] Group 1: Company Overview - The company is a leading provider of data intelligence application software in China [1] - In H1 2025, the company achieved revenue of 644 million yuan, a year-on-year increase of 13.9%, indicating a recovery from a revenue decline of 5.5% in 2024 [1] - The gross profit margins for 2022-2024 were 53.2%, 50.1%, and 51.6%, with an increase to 55.9% in H1 2025, reflecting a higher proportion of high-margin marketing intelligence business and cost control through product standardization and AI tools [1] Group 2: Business Segmentation - The company's revenue is primarily derived from three segments: marketing intelligence, operational intelligence, and industry solutions [2] - In H1 2025, the marketing intelligence segment, which includes products like the second needle system and AI-driven social media insights, generated 354 million yuan, a year-on-year increase of 9.75%, accounting for 55.01% of total revenue [2] - The operational intelligence segment focuses on conversational intelligence and smart store operation systems, achieving revenue of 269 million yuan in H1 2025, a year-on-year increase of 16.77%, representing 41.71% of total revenue [2] Group 3: R&D and Product Development - The company is increasing R&D investment in multi-modal large models and intelligent agents, launching generative AI products like "Xiao Ming Assistant" for enterprise decision-making and operational scenarios [2] - The company has also developed the AIGC product insightFlow CMS, integrating marketing insights, content production, and optimization [2]