2025年中国胶原蛋白护肤品行业发展历程、政策汇总、产业链图谱、市场规模、竞争格局及发展趋势分析:CR5市场占有率达69.3%[图]

Core Viewpoint - The skincare consumption in China is shifting from basic hydration to functional care, with collagen skincare products becoming a core choice for consumers seeking anti-aging solutions. The market for collagen skincare products is projected to reach 31.6 billion yuan in 2024, growing by 21.5% year-on-year, with recombinant collagen products capturing a significant market share of 36% due to their high activity and low allergenicity [1][9]. Industry Overview - Collagen is a structural protein found in animals, primarily maintaining the stability of skin and connective tissues. Collagen skincare products aim to supplement skin collagen, improve barrier function, and enhance skin elasticity through topical application [2]. - Collagen skincare products can be categorized based on source (animal, plant, recombinant), form (masks, serums, creams), and function (hydrating, anti-aging, soothing) [2][3]. Development History - The development of China's collagen skincare industry has progressed through four stages: exploration, rapid growth, standardization, and technology leadership, transitioning from animal-derived to recombinant collagen and synthetic biology [4]. Market Policies - The Chinese government has implemented various regulations to enhance the quality and safety of the cosmetics industry, including collagen skincare products, promoting a shift towards standardized and high-quality development [5]. Industry Chain - The upstream of the collagen skincare industry includes suppliers of collagen, moisturizers, emulsifiers, and packaging materials. The midstream involves R&D and production, while the downstream consists of various sales channels, including retail and e-commerce [7]. - The primary consumer demographic for collagen skincare products is women, accounting for 86.2%, with the age group of 25-45 years making up over 80% of the market. Safety is the top concern for 80% of consumers [7][8]. Current Market Status - The market for collagen skincare products is expected to reach 31.6 billion yuan in 2024, with recombinant collagen products leading the market due to their advantages [9]. Competitive Landscape - The market concentration for recombinant collagen skincare products has increased, with the top five companies holding a 69.3% market share. Key players include Giant Bio, Proya, and Marubi, leveraging technology and product innovation to maintain market leadership [9][10]. - Giant Bio, established in 2000, focuses on high-tech skincare and holds 186 patents, leading in recombinant collagen technology with significant revenue and profit margins [10]. Future Trends - The future of the collagen skincare industry will see recombinant human-like collagen becoming mainstream, with advancements in synthetic biology and green manufacturing. Products will expand beyond hydration and anti-aging to include whitening, sensitivity, and barrier repair, with clear clinical data supporting efficacy [11].