稳中有进，破局增长！剑南春2025年多维布局激活品牌动能

Core Viewpoint - In 2025, Jian Nan Chun aims to solidify its foundation while innovating to navigate challenges in the liquor industry, focusing on product innovation, capacity upgrades, scene expansion, brand outreach, and social responsibility [2][12]. Group 1: Product Strategy - Jian Nan Chun maintains strategic stability and resilience amidst industry adjustments, being one of the most stable brands in terms of pricing and product sales, particularly with its flagship product, Crystal Jian Nan Chun [2][6]. - The company has successfully launched cultural creative products in collaboration with top historical museums, which have gained significant market attention [4]. - During the 2025 Double 11 shopping festival, Jian Nan Chun achieved the highest transaction volume in the liquor industry, showcasing its strong market appeal through effective online and offline strategies [6][8]. Group 2: Quality and Innovation - Quality is emphasized as the foundation of Jian Nan Chun's brand, with a commitment to integrating traditional craftsmanship with modern technology, including a new production facility with an investment exceeding 1.6 billion yuan [9][11]. - The company has been recognized for its digital transformation efforts, being listed as a typical case in the Ministry of Industry and Information Technology's "Digital Three Products" application scenarios [11]. Group 3: Brand Expansion and Engagement - Jian Nan Chun is actively breaking traditional consumption scenarios by creating a youthful brand ecosystem through various initiatives, including partnerships with media and sports events [12][17]. - The brand has increased its visibility through continuous exposure on major platforms and collaborations with authoritative media, enhancing its public trust and market influence [14][19]. - Cultural and entertainment initiatives, such as micro-variety shows and concerts, have been developed to engage younger audiences and promote traditional culture [20]. Group 4: Social Responsibility - Jian Nan Chun is committed to social responsibility, particularly in education, by launching initiatives to support students during the college entrance examination period and establishing scholarships for youth [22][24]. - The company has participated in industry events to promote high-quality development in the liquor sector and has been recognized with multiple industry awards [24].