SAIC MOTOR(SH:600104) Xin Hua Cai Jing·2026-01-07 01:51Core Viewpoint - The MG brand has launched the MG7, a fuel-powered coupe, with a starting price of 116,900 yuan, emphasizing the concept of "technical equality" in the automotive market, particularly in the coupe segment [1] Group 1: Product Features and Innovations - The MG7 features "full standard configuration," including frameless doors, a sleek design, and high-performance exhaust systems, which are typically optional in luxury models [1] - The MG7 is equipped with advanced intelligent driving assistance systems, including highway navigation assistance and smart parking, challenging the perception that fuel vehicles lack intelligence [2] - The new MG7 addresses previous user feedback by incorporating a Qualcomm 8155 chip and offering full-scene vehicle connectivity, enhancing the overall user experience [2] Group 2: Market Strategy and Positioning - MG's strategy includes maintaining a presence in the fuel vehicle market while also expanding its electric vehicle lineup, with plans to launch 13 new energy models by 2025 [3][4] - The brand recognizes that fuel vehicles still hold over 70% of global sales and are essential in regions with unique climate and road conditions, ensuring a diverse market approach [3] - The established supply chain and manufacturing capabilities in fuel vehicles provide cost advantages and support the development of new energy models [3][4] Group 3: Brand Identity and Growth - MG has experienced rapid growth since 2025, particularly after the launch of the MG4, which has sold over 10,000 units monthly since its release [6] - The brand's sales network has expanded significantly, with over 530 locations by the end of 2025, achieving over 95% coverage in county-level areas in China [6] - MG's commitment to a "young" spirit is reflected in its innovative approach and desire to lead trends, with plans to introduce the MG4 to global markets soon [7]