两次遭强制闭店，KKV和卓悦中心正面“开战”

Core Viewpoint - A commercial dispute has escalated between KKV, a trendy retail brand, and the Zhuoyue Center in Shenzhen's Futian district, leading to KKV's second forced closure and a conflict between the two parties [1][2]. Group 1: Background of the Dispute - KKV opened its store in Zhuoyue Center in 2021 under a lease agreement that was set to last until 2027, but after four years, the relationship deteriorated [1][2]. - The first forced closure occurred on December 14, 2025, when Zhuoyue Center unilaterally requested an early termination of the lease, citing "business adjustment" and implemented measures such as cutting off water and electricity [2][3]. Group 2: Reasons for Dispute - The core issue revolves around performance-based rent, where KKV has reportedly failed to meet agreed sales targets, leading to a breach of contract according to Zhuoyue Center [6][9]. - Zhuoyue Center claims to have engaged in three months of discussions with KKV, proposing various solutions such as reducing rental space, which KKV rejected [6][9]. Group 3: Responses from Both Parties - KKV plans to resolve the dispute through legal means, arguing that Zhuoyue Center's claims regarding foot traffic and occupancy rates are unfounded and that they have consistently paid rent [6][9]. - KKV asserts that their sales data is strong compared to competitors in the same area and that the store's performance is improving, countering Zhuoyue Center's claims of poor performance [9][10]. Group 4: Legal and Market Implications - Legal experts suggest that the "low rent + performance-based rent" model is suitable for emerging brands but carries risks related to sales performance and contract clarity [10]. - KKV operates over 700 stores globally and maintains that this dispute will not affect its overall operational strategy or expansion plans [9][10].