一汽奔腾全年销量超20万辆 新能源车型同比增长107%

Core Insights - In 2025, FAW Bestune achieved annual sales of 200,017 vehicles, a year-on-year increase of 33%, with new energy vehicle sales reaching 171,957 units, up 107%, and a penetration rate exceeding 85%, positioning the brand among industry leaders [1][3] Group 1: Financial and Investment Highlights - FAW Bestune completed a diversified equity reform in 2025, successfully attracting investors from various sectors including Yueda Auto Group, Agricultural Bank Investment, China Telecom, and Horizon, raising 8.55 billion yuan in capital [3] - The establishment of a diverse shareholder structure combining central enterprise capital, local strategic investors, industry partners, and technology leaders significantly enhanced the company's capital strength and risk resistance [3] Group 2: Product Development and Strategy - In 2025, FAW Bestune launched a new energy vehicle series named "Yueyi," targeting the mainstream family market with a focus on high-quality and affordable electric vehicles, including models like "Yueyi Twin Stars" and plans for the B+ class flagship sedan Yueyi 08 [3][5] - The company has developed a clear product matrix for different market segments, with models like Bestune Pony emphasizing safety, intelligence, and energy efficiency, and the Yueyi 03 and 07 catering to family users with spacious interiors and balanced energy consumption [5] Group 3: Service and Manufacturing Enhancements - FAW Bestune upgraded its service ecosystem by launching a new user brand "Joy Pai" and iterating on service rights, including lifetime warranties and roadside assistance, creating a comprehensive service system covering the entire vehicle lifecycle [5] - The company established a modern manufacturing dual-base layout in Changchun and Yancheng, with a total design capacity of 350,000 vehicles per year, and the Yancheng base achieving an annual output of 170,000 vehicles with a utilization rate of 240% in 2025 [5] Group 4: Global Expansion - FAW Bestune is advancing its globalization strategy, with the establishment of FAW Bestune International in 2025, marking a new phase of systematic and localized development in overseas markets [6] - The company is focusing on key markets in Eastern Europe and the Gulf, enhancing local channel and service network development to deepen integration of products, technology, and brand [6] Group 5: Future Outlook - Looking ahead to 2026, FAW Bestune aims to continue its focus on electrification and intelligence, refining its product matrix and user ecosystem, and accelerating its progress towards becoming a leading independent brand in the automotive sector [7]