传统与现代交融，释放消费更大潜力（新年谈“新”·五位文旅从业人士谈文旅深度融合）

Group 1 - The integration of culture and tourism is crucial for meeting people's needs for a better life and empowering economic and social development [4] - The "14th Five-Year Plan" emphasizes the deep integration of culture and tourism, aiming to enhance cultural confidence and contribute to national rejuvenation [4] - The success of cultural tourism initiatives, such as the "Follow Wukong to Tour Shanxi" campaign, showcases the effective use of popular IPs to attract tourists [5][6] Group 2 - The Hanging Temple in Shanxi has seen a significant increase in visitors, with projections of over 2.3 million in 2024 and 3 million in 2025, leading to a tourism revenue of over 90 million yuan [5] - The rise in foreign tourists is attributed to visa-free policies, with many expressing interest in Chinese ancient architecture [6] - The integration of cultural products, such as the popular "flowing sand refrigerator magnet," has enhanced visitor engagement and sales [6] Group 3 - The Qin Shi Huang Terracotta Army Museum has become a top tourist destination, receiving over 10.97 million visitors in 2025, including over 680,000 foreign guests [8] - The museum's international service platform has facilitated ticket bookings for foreign visitors, significantly boosting related tourism services [8] - The introduction of innovative cultural products has made the museum a popular spot for visitors seeking unique souvenirs [8] Group 4 - The "Su Super" football league in Nanjing has revitalized local commerce, with street areas seeing daily visitor numbers exceed 15,000 during the event [9][10] - Restaurants have adapted to the event by creating themed dining experiences, leading to a significant increase in sales [10] - The integration of sports events with local culture and commerce has created a vibrant atmosphere, enhancing the overall visitor experience [10] Group 5 - The Xixia Tombs have been recognized as a UNESCO World Heritage site, leveraging technology to enhance visitor interaction and experience [11] - The museum has developed a range of cultural products and educational programs to engage younger audiences [11] - Future plans include creating themed tourism routes that connect various attractions, promoting regional economic development [12] Group 6 - The Shenzhen Huafa Ice and Snow World has become a popular destination for winter sports enthusiasts, featuring a large indoor ski area and various entertainment options [13][14] - The facility integrates multiple activities, including extreme sports and shopping, providing a comprehensive experience for visitors [14] - The venue has attracted a diverse customer base, with a significant percentage of visitors coming from Hong Kong and local areas [14]