XIAOMI(HK:01810) Xin Lang Cai Jing·2026-01-07 02:46Group 1 - The company initiated a special investigation regarding the contact with certain KOLs and has reached a preliminary conclusion, resulting in immediate termination of the related contacts and a commitment to not engage in future collaborations [1] - The investigation concluded that the incident severely violated company principles and harmed the feelings of fans, leading to significant penalties for involved personnel, including termination and performance-related consequences for senior management [1] - The public expressed dissatisfaction with the company's plan to collaborate with KOLs, prompting a strong reaction from fans and leading to the company's decision to halt any potential partnerships [2][3] Group 2 - KOLs (Key Opinion Leaders) are defined as individuals or organizations with expertise and influence in specific fields, significantly impacting group purchasing behavior, distinguishing them from ordinary opinion leaders [3] - The company acknowledged the importance of fan sentiments and expressed regret for the confusion and discomfort caused by the situation [2][3]