北京新开28家商场，谁最出圈？

Group 1 - The core viewpoint of the article highlights that Beijing's commercial landscape is transitioning from "incremental development" to "stock renewal and experience upgrade" driven by policies and market forces, with 28 new retail projects expected to open in 2025, totaling over 1.5 million square meters [1] - In 2025, Beijing's commercial market is experiencing a rapid reshuffle with new projects and renovations, supported by strong policy backing, leading to a vibrant commercial atmosphere [1][2] - The new projects entering the market include major operators such as China Overseas, Poly, and JD, alongside local enterprises, creating a synergistic effect [1] Group 2 - The distribution of new commercial projects in Beijing shows a trend towards smaller-scale developments, with two-thirds of new openings being under 50,000 square meters, which helps optimize regional consumption supply [2] - The article identifies three major trends in Beijing's commercial landscape for 2025: the unstoppable wave of urban renewal, the introduction of innovative new projects, and a strong local cultural identity embedded in the commercial offerings [3] - The transformation of existing commercial properties into vibrant spaces is gaining momentum, with significant renovations leading to successful new openings, such as the Super Extreme He Shenghui [4] Group 3 - The Beijing Friendship Store has undergone a significant renovation, blending historical architecture with modern commercial elements, becoming a new cultural landmark [5] - New commercial projects are emerging in previously underserved areas, enhancing the overall commercial supply and reducing regional disparities [8] - The "Bayli" international commercial entertainment complex, with an investment exceeding 10 billion yuan and a total development scale of nearly 500,000 square meters, is set to become a new consumption hub [11] Group 4 - The article emphasizes the importance of local culture in new commercial projects, with many developments integrating Beijing's cultural heritage into their design and offerings [14] - The second phase of the Longfu Temple Street project has expanded its offerings to include a diverse range of brands and experiences, enhancing the cultural experience of the area [16] - The second phase of Beijing Fang continues to focus on creating a "Chinese lifestyle experience area," catering to the preferences of younger consumers [18] Group 5 - In 2025, various favorable policies have been introduced to stimulate consumption and support the renewal and innovation of urban commercial spaces, including financial subsidies for quality improvement projects [20] - A series of promotional activities are planned for the New Year to enhance consumer engagement and showcase the unique cultural characteristics of Beijing [21] - The ongoing policy support is expected to drive quality upgrades in commercial spaces, injecting vitality into the urban commercial economy [21]