Lululemon的创始人为何要发起逼宫大战？

Core Viewpoint - Lululemon is facing a significant crisis with the resignation of CEO Calvin McDonald and the founder Chip Wilson's dissatisfaction with the board, leading to a proxy battle for board control [1][9]. Group 1: Leadership Changes - CEO Calvin McDonald will step down on January 31, 2024, and will serve as an advisor until March 31, 2024 [9]. - Chip Wilson has nominated three independent board candidates, aiming to regain influence over the company's direction [10]. Group 2: Chip Wilson's Criticism - Chip Wilson has long criticized Lululemon's management for lacking innovation and losing its brand essence, which he believes has led to a competitive disadvantage [1][8]. - He has publicly stated that the current leadership is too focused on Wall Street demands rather than product quality and customer engagement [8][10]. Group 3: Company Performance - Lululemon's stock price has dropped by 50% over the past year, with revenue pressures evident in its latest financial results [8]. - For Q3 of fiscal year 2025, revenue grew by 7% to $2.6 billion, but net revenue in the Americas declined by 2% to $1.7 billion, while international markets, particularly China, saw a 46% increase [8]. Group 4: Strategic Direction - Under McDonald's leadership, Lululemon expanded its product offerings beyond yoga apparel to include running, tennis, cycling, and men's clothing, resulting in revenue growth from $3.3 billion to over $10 billion [7][10]. - Wilson advocates for a return to a focused brand identity centered on a specific customer demographic, which he refers to as "super girls," and a commitment to vertical retailing [11]. Group 5: Board Dynamics - The current board has overseen significant revenue growth, with nearly $9 billion in revenue increase over the past decade, but Wilson argues that it lacks the vision needed for future success [10][13]. - Lululemon's board has defended its experience and commitment to the company's growth strategy in response to Wilson's criticisms [10].