16天iOS赚超1500万：不求成为短期爆款的《九牧之野》，在25年11款核心SLG新游中处于何位置？

Core Viewpoint - The game "Jiumu Zhiye," developed by Xianfeng Games and published by Leiting Games, officially launched its public beta on December 18, 2025, and is positioned as a significant entry into the crowded SLG market, aiming for long-term player engagement rather than immediate monetization [1][6][41]. Group 1: Game Overview - "Jiumu Zhiye" adopts a conventional Three Kingdoms theme and incorporates RTS elements, aiming to simplify the early game experience to lower barriers for new players [3][6]. - The game has been widely anticipated since its initial reveal in mid-November 2024, being the last major SLG release of 2025 [6][41]. Group 2: Market Performance - In its first 16 days post-launch, "Jiumu Zhiye" generated over 15 million yuan in revenue on iOS, with a peak daily revenue of approximately 1.51 million yuan on its first day [8][16]. - The game achieved a total of around 862,000 downloads within 16 days, with a significant drop in daily downloads after the initial launch period [10][12]. Group 3: Competitive Landscape - "Jiumu Zhiye" is competing against established titles in the SLG genre, particularly "Three Kingdoms: Strategizing the World," which has set high revenue benchmarks in 2025 [20][22]. - Despite a strong start, "Jiumu Zhiye" faces challenges in maintaining its position against top competitors, as evidenced by the revenue trends of leading SLG titles [18][20]. Group 4: Marketing Strategy - The marketing approach for "Jiumu Zhiye" has been conservative, focusing on long-term player retention rather than immediate explosive growth, with limited promotional activities and a focus on community engagement [14][41]. - The game features actor He Rundong as a spokesperson to enhance visibility and has targeted specific streamers and KOCs for community-driven content [14][41]. Group 5: Future Outlook - The developers have indicated a commitment to long-term development, planning to introduce new gameplay experiences in future seasons to enhance player engagement [41]. - The overall design of "Jiumu Zhiye" aligns with current trends in the traditional SLG market, which is increasingly focused on reducing player fatigue and integrating RTS elements [39][41].