CHOW SANG SANG(HK:00116) Sou Hu Cai Jing·2026-01-07 03:37Group 1 - The core viewpoint of the article is that Chow Sang Sang has raised the prices of certain gold jewelry items, reflecting the rapid transmission of international gold price fluctuations to the consumer market [1][3] - The price increase ranges from 10% to 13%, with specific items like the "one-price" transport beads increasing by approximately 200 yuan, and other items seeing price hikes between 200 to 1500 yuan [1][3] - This price adjustment marks the first public price change by a major gold jewelry brand in China since the beginning of 2026 [3] Group 2 - On January 6, the price of Chow Sang Sang's pure gold jewelry was reported at 1387 yuan per gram, an increase of 11 yuan from the previous day [3] - The rise in gold prices is attributed to geopolitical tensions, which have heightened risk aversion among investors, leading to a significant increase in international gold prices, with COMEX gold futures rising over 2.7% to reach 4459.7 USD per ounce [5] - UBS has revised its gold price targets for March, June, and September 2026 from 4500 USD to 5000 USD per ounce, citing concerns over U.S. fiscal sustainability and a continued preference for gold as a safe-haven asset [5][6] Group 3 - The article notes that several brands, including Chow Sang Sang, have previously raised their gold jewelry prices in response to rising gold prices, with a notable price increase occurring in September 2025 [7] - Chow Sang Sang's mid-year results for 2025 showed a revenue of 11.036 billion HKD, a year-on-year decrease of 2.45%, while net profit attributable to shareholders increased by 71.44% to 900 million HKD [7] - As of January 6, Chow Sang Sang's stock price rose by 0.50% to 12.13 HKD per share, with a market capitalization of 8.148 billion HKD [8]