CES 2026: 聚焦“屏显+AI”,TCL携多项“硬科技”亮相

Core Viewpoint - TCL showcases its innovative achievements at CES 2026, emphasizing its commitment to the "screen universe" and "AI life" through its participation in the event, marking its 33rd attendance and maintaining its status as the largest Chinese brand exhibitor [1] Group 1: Product Innovation - TCL's display products are positioned as key interactive carriers in the AI era, with a focus on creating a comprehensive "screen universe" ecosystem through various applications from smart homes to intelligent cockpits [3] - The TCL X11L SQD-Mini LED TV, making its North American debut, features advanced technologies that enhance color accuracy, brightness, and overall design, positioning it as a leader in Mini LED technology [3] - The world's first printed OLED vehicle screen by TCL, designed for high-end smart cockpit interactions, boasts over 90% material utilization, representing a significant upgrade in display quality at a lower cost [5] Group 2: AI Integration - TCL is actively integrating AI into its products, focusing on health and comfort, with innovations like the TCL X3 Pro Project eSIM AR glasses, which offer independent communication capabilities and various AI functions [7] - The company anticipates a 29.6% year-on-year increase in global air conditioner sales, projecting over 20 million units sold in 2024, highlighting its commitment to enhancing user experience through AI applications [7] Group 3: R&D Investment - TCL has invested over 60 billion yuan in R&D from 2019 to 2024, with a total of 119,352 patents filed as of November last year, underscoring its dedication to technological advancement [9] Group 4: Global Expansion - TCL's global journey, initiated in 1999, is now in its 27th year, with a focus on strengthening its global presence and innovation capabilities, particularly in North America, where it ranks second in TV shipments [10] - The company aims to deepen its engagement in high-tech industries and advance upstream in the supply chain, while continuing to invest in R&D and exploring cutting-edge technologies [10]