Group 1 - The core message emphasizes the importance of self-awareness for companies, particularly in the context of Xiaomi's entry into the automotive industry [9][10] - Xiaomi's "拆车秀" (car disassembly show) is seen as a creative way to engage with consumers, but it raises questions about the company's identity and capabilities in the automotive sector [5][9] - The company must clarify its role as a manufacturer, technology provider, or service integrator, and address the limitations of its products transparently [10][11] Group 2 - The article critiques the industry's tendency to evade responsibility and the need for companies to acknowledge their shortcomings to maintain consumer trust [11][12] - It highlights the importance of compliance with advertising laws and the challenges of balancing marketing with legal obligations [8][10] - The automotive industry is characterized by a mix of new brands, with a distinction between those committed to long-term growth and those seeking short-term gains [12]
“认识你自己”,否则《广告法》都要替车企背锅