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Group 1 - The core concept of the news highlights the innovative "direct sourcing + digital supply chain" model employed by Qian Dama, which connects rural farmers with urban consumers, ensuring fresh produce reaches the market quickly [1][3] - Qian Dama has established stable partnerships with over 3,000 farmers through its order agriculture model, resulting in an average annual income increase of over 20,000 yuan per household and a total consumption assistance amount of 2.3 billion yuan [3] - The company actively participates in the branding and operationalization of local agricultural products, enhancing their value and competitiveness through standardized planting guidance and quality control systems [3] Group 2 - Qian Dama integrates social responsibility into its business model by creating a lightweight public welfare approach that allows consumers' daily shopping behaviors to support disadvantaged groups, fostering a cycle of goodwill among businesses, consumers, and beneficiaries [4]