WANXIN MEDIA(SH:601801) Xin Lang Cai Jing·2026-01-07 04:12Core Insights - The 2026 Entity Bookstore Development Conference, themed "New Era of Reading, New Coordinates for Bookstores," will be held on January 6, 2026, in Beijing, aiming to explore new paths for high-quality development in the physical bookstore industry [1][28] - The conference marks a significant moment as the "Promotion of National Reading Regulations" will take effect on February 1, 2026, indicating a shift towards legal and systematic support for the industry [4][28] Group 1: Conference Overview - The conference has evolved from a platform for experience exchange to a core hub for policy consensus and innovation in the physical bookstore industry [1] - It is co-hosted by the China Publishing Industry Association, Anhui Xinhua Distribution Group, and Baidao Network, featuring speeches from industry leaders sharing insights and future visions [3][5] Group 2: Industry Challenges and Opportunities - The industry is at a critical juncture characterized by deep adjustments, energy transitions, and ecological reconstructions, facing both challenges and opportunities due to policy support and upgraded demand [4] - The core of the new coordinates for physical bookstores is the redefinition of their functions and values, aiming to become central hubs for promoting national reading and cultural consumption [4][5] Group 3: Case Studies and Innovations - The "倍阅" bookstore brand in Hubei has established 29 unique stores in universities, focusing on reading promotion and cultural exchange, achieving significant sales and recognition [9][10] - The "湾区之眼" bookstore in Shenzhen aims to transform into a cultural hub, with a total area of 131,000 square meters, integrating various cultural and commercial elements [13][14] - The "大梦书屋" brand has expanded to 12 direct stores and over 40 public cultural service spaces, hosting nearly 2,000 reading activities and reaching 8 million readers [16][17] Group 4: Future Directions - The industry is encouraged to embrace digital technology and innovative practices to enhance service efficiency and customer engagement, as demonstrated by the "无料书铺" model focusing on family reading centers and AI integration [25][26] - The conference highlighted the importance of collaboration among bookstores to share resources and develop sustainable business models, fostering a community of support within the industry [28]