中国电影“行”在哪？从光影里看中国电影新变化

Core Insights - The Chinese film industry has become a significant pillar of the cultural sector, contributing to economic growth with a box office exceeding 9 billion yuan by the end of 2026 [1] - Animation films have emerged as a major highlight in the market, with 57 films generating over 25 billion yuan in box office revenue in 2025, indicating a broadening audience base [2][4] Group 1: Market Trends - Nearly 90% of surveyed audiences favored animated films, while 60% preferred genres like sci-fi, comedy, and action, with 40% willing to watch their favorite films multiple times [2] - The penetration of new and low-frequency users in the film market has increased, with the contribution from lower-tier markets reaching a five-year high [2] - Animation films have become the largest driver of new audience engagement, contributing to a record high in total viewership in 2025 [4] Group 2: Technological Advancements - The rise of animation films reflects significant advancements in the technical capabilities and production processes of the Chinese film industry [6] - The digitalization of film production processes has increased the penetration rate from 15% in 2023 to 45% in 2025, enhancing efficiency and reducing costs [10] - The CINITY projection system, which integrates multiple high-tech features, has achieved 100% digitalization of screens in China, setting the highest standards for current projection technology [10] Group 3: Audience Engagement - Audiences are increasingly seeking personalized film experiences based on cultural needs and aesthetic preferences, prompting the industry to innovate and improve quality [9] - The demand for enhanced viewing experiences has led to the introduction of more IMAX and Dolby theaters in daily life, with a net increase of 2,219 screens in urban cinemas in 2025 [10]